{"id":11622,"date":"2023-02-07T15:20:23","date_gmt":"2023-02-07T18:20:23","guid":{"rendered":"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/?p=11622"},"modified":"2023-02-13T17:24:59","modified_gmt":"2023-02-13T20:24:59","slug":"rede-brasiliense-de-refeicoes-alcancara-r-1-bilhao-em-faturamento","status":"publish","type":"post","link":"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/2023\/02\/07\/rede-brasiliense-de-refeicoes-alcancara-r-1-bilhao-em-faturamento\/","title":{"rendered":"Rede brasiliense de refei\u00e7\u00f5es alcan\u00e7ar\u00e1 R$ 1 bilh\u00e3o em faturamento"},"content":{"rendered":"


\nPor Samanta Sallum\u00a0<\/b><\/p>\n

Depois de superar o que classificou como a pior crise de sua hist\u00f3ria na pandemia, a rede brasiliense\u00a0<\/span>Giraffas adiantou \u00e0 coluna a proje\u00e7\u00e3o recorde de faturamento para 2023. Nada menos que R$ 1 bilh\u00e3o. O trunfo da empresa, num mercado t\u00e3o competitivo das redes fast-food, foi ter ampliado, anos atr\u00e1s, o card\u00e1pio. Uniu a oferta de sandu\u00edches com refei\u00e7\u00f5es variadas.<\/p>\n

A empresa retornou recentemente o escrit\u00f3rio sede para Bras\u00edlia, que estava em S\u00e3o Paulo. O DF representa 18% da opera\u00e7\u00e3o total do Giraffas, no pa\u00eds, com 73 lojas. \u00a0A segunda depois de SP, com 90 unidades. No total, s\u00e3o 400.<\/p>\n

Considerando o Entorno, chega ser a mais forte. Vai crescer em n\u00fameros reais na regi\u00e3o, em 2023, cerca de 30% e acima da m\u00e9dia projetada para o pa\u00eds.<\/p>\n

Em 2022, o faturamento total do Giraffas foi de R$ 804 milh\u00f5es, 3,2% acima da meta estabelecida para o per\u00edodo e expressivos 32% de crescimento sobre 2021.<\/p>\n

\"\"<\/p>\n

\u201cEstamos em \u00f3timo momento e temos todas as condi\u00e7\u00f5es necess\u00e1rias para o faturamento de 1 bilh\u00e3o neste ano, baseados em uma rede de franqueados muito forte. Oferecemos sabor, qualidade e pre\u00e7o justo\u201d, afirmou Carlos Guerra, fundador e CEO da marca.<\/p><\/blockquote>\n

A rede, que nasceu em 1981, foi ampliada para 40 novos restaurantes no ano, mantendo a estrat\u00e9gia de marcar presen\u00e7a tamb\u00e9m em cidades de menor porte, onde \u00e9 pioneira, e n\u00e3o apenas nos grandes centros tradicionais.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Samanta Sallum\u00a0 Depois de superar o que classificou como a pior crise de sua hist\u00f3ria na pandemia, a rede brasiliense\u00a0Giraffas adiantou \u00e0 coluna a proje\u00e7\u00e3o recorde de faturamento para 2023. Nada menos que R$ 1 bilh\u00e3o. O trunfo da empresa, num mercado t\u00e3o competitivo das redes fast-food, foi ter ampliado, anos atr\u00e1s, o card\u00e1pio. Uniu a oferta de sandu\u00edches […]<\/p>\n","protected":false},"author":125,"featured_media":11632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1090,1291,1822],"class_list":["post-11622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-capital-s-a","tag-fastfood","tag-faturamento","tag-redegiraffas"],"yoast_head":"\nRede brasiliense de refei\u00e7\u00f5es alcan\u00e7ar\u00e1 R$ 1 bilh\u00e3o em faturamento - Capital S\/A<\/title>\n<meta name=\"description\" content=\"Depois de superar o que classificou como a pior crise de sua hist\u00f3ria na pandemia, a rede brasiliense\u00a0Giraffas adiantou \u00e0 coluna a proje\u00e7\u00e3o recorde de faturamento para 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/2023\/02\/07\/rede-brasiliense-de-refeicoes-alcancara-r-1-bilhao-em-faturamento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rede brasiliense de refei\u00e7\u00f5es alcan\u00e7ar\u00e1 R$ 1 bilh\u00e3o em faturamento - 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