Renata Rebou\u00e7as, 45 anos, \u00e9 uma paulistana que mora no Distrito Federal h\u00e1\u00a010\u00a0anos. Aqui criou um belo empreendimento: a\u00a0Cerrado Org\u00e2nico, agroind\u00fastria que investe na fabrica\u00e7\u00e3o de produtos de panifica\u00e7\u00e3o e de alimentos artesanais, sem adi\u00e7\u00e3o de conservantes qu\u00edmicos.<\/p>\n
O Cerrado Org\u00e2nico, que fica numa\u00a0propriedade rural pr\u00f3xima\u00a0a\u00a0Santa Maria, firmou uma importante parceria com o grupo Big Box. A empresa, tamb\u00e9m brasiliense, encaminha res\u00edduos org\u00e2nicos, como restos de frutas, legumes e verduras n\u00e3o comercializados, para a agroind\u00fastria de Renata.<\/p>\n
Essa parceria \u00e9 exemplo do que chamamos de economia circular, quando se\u00a0associa o desenvolvimento econ\u00f4mico ao melhor uso de recursos naturais. O material \u00e9 primeiramente repassado \u00e0\u00a0Lux Tree, empresa que atua no ramo de gest\u00e3o de res\u00edduos, onde \u00e9 feita uma triagem. Depois \u00e9 encaminhado para a pr\u00e1tica de compostagem, processo biol\u00f3gico\u00a0pelo\u00a0qual \u00e9 poss\u00edvel obter adubo natural para ser usado na agricultura.<\/p>\n
O projeto come\u00e7ou em outubro e,\u00a0inicialmente,\u00a0prev\u00ea o recolhimento de res\u00edduos org\u00e2nicos em tr\u00eas supermercados do grupo\u00a0Big Box. O objetivo \u00e9 que todas as unidades do grupo no DF participem. J\u00e1 foram usadas mais de 9 toneladas de res\u00edduos para a compostagem. A tend\u00eancia \u00e9 chegar a 40 toneladas por m\u00eas.<\/p>\n
\u201cOferecemos uma nova destina\u00e7\u00e3o a um material que iria para um p\u00e1tio de transbordo,\u00a0onde, junto\u00a0de\u00a0outros elementos, emitiria toneladas de g\u00e1s carb\u00f4nico para a atmosfera. Gra\u00e7as a esses res\u00edduos org\u00e2nicos, tenho um fertilizante de excelente qualidade e isso se reflete na produ\u00e7\u00e3o dos alimentos que produzo\u201d, destaca Renata.<\/p><\/blockquote>\n
<\/p>\n
Mais op\u00e7\u00f5es ao consumidor<\/h3>\n
![\"\"](\"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/wp-content\/uploads\/sites\/59\/2021\/01\/hm-300x228.jpg\")
<\/p>\n
<\/p>\n
A parceria tamb\u00e9m reduz custos da agroind\u00fastria, j\u00e1 que n\u00e3o precisar\u00e1 comprar adubos. E isso ajuda a democratizar o acesso aos produtos org\u00e2nicos. O presidente do grupo Big Box, M\u00e1rio Habka, refor\u00e7a a import\u00e2ncia do projeto: \u201cEstamos contribuindo para aumentar a produ\u00e7\u00e3o de org\u00e2nicos no DF e assim beneficiar o consumidor, que ter\u00e1 mais op\u00e7\u00f5es. Uma parceria boa para todos, especialmente para o meio ambiente\u201d, afirma.<\/p>\n
<\/p>\n
Cozinha sustent\u00e1vel<\/h3>\n
Outra importante parceria de Renata foi com o Sebrae DF.\u00a0 Ela, que \u00e9 publicit\u00e1ria de forma\u00e7\u00e3o,\u00a0participou de um curso promovido pelo Sebrae com o Instituto Ecozinha, que promove a\u00e7\u00f5es de sustentabilidade para empreendedores do segmento de alimenta\u00e7\u00e3o.<\/p>\n
<\/p>\n
Redes sociais<\/h3>\n
Com o fechamento das feiras, ainda no m\u00eas de mar\u00e7o, a produtora utilizou o conhecimento junto\u00a0do Sebrae para vender por meio das redes sociais e implementou um servi\u00e7o de entregas\u00a0a fim de\u00a0alcan\u00e7ar o p\u00fablico que reside nas \u00e1reas urbanas do DF.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Renata Rebou\u00e7as, 45 anos, \u00e9 uma paulistana que mora no Distrito Federal h\u00e1\u00a010\u00a0anos. Aqui criou um belo empreendimento: a\u00a0Cerrado Org\u00e2nico, agroind\u00fastria que investe na fabrica\u00e7\u00e3o de produtos de panifica\u00e7\u00e3o e de alimentos artesanais, sem adi\u00e7\u00e3o de conservantes qu\u00edmicos. O Cerrado Org\u00e2nico, que fica numa\u00a0propriedade rural pr\u00f3xima\u00a0a\u00a0Santa Maria, firmou uma importante parceria com o grupo Big Box. A empresa, tamb\u00e9m brasiliense, […]<\/p>\n","protected":false},"author":125,"featured_media":1202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[388,386,385,390,389,387,326],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-capital-s-a","tag-adubonatural","tag-bigbox","tag-cerradoorganico","tag-ecozinha","tag-mariohabka","tag-renatareboucas","tag-sustentabilidade"],"yoast_head":"\n
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