{"id":17294,"date":"2024-09-19T10:26:33","date_gmt":"2024-09-19T13:26:33","guid":{"rendered":"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/?p=17294"},"modified":"2024-09-19T20:47:27","modified_gmt":"2024-09-19T23:47:27","slug":"uniao-de-empresas-pelo-green-power-no-rock-in-rio","status":"publish","type":"post","link":"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/2024\/09\/19\/uniao-de-empresas-pelo-green-power-no-rock-in-rio\/","title":{"rendered":"Uni\u00e3o de empresas pelo Green Power no Rock in Rio"},"content":{"rendered":"

Festival de m\u00fasica re\u00fane grandes marcas com agenda de responsabilidade ambiental e social\u00a0<\/em><\/p>\n

Por Samanta Sallum\u00a0<\/strong><\/p>\n

Rio de Janeiro –<\/strong> A presidente da Coca-Cola Brasil e Cone Sul, Luciana Batista, e a CEO do Rock in Rio, Roberta Medina, est\u00e3o entre\u00a0<\/span>500 Pessoas Mais Influentes da Am\u00e9rica Latina<\/span><\/em>, lista divulgada na\u00a0ter\u00e7a-feira, pela Bloomberg, que re\u00fane lideran\u00e7as de diferentes segmentos da economia, dos neg\u00f3cios, do mercado de capitais e da sociedade. As duas dividiram o mesmo palco ontem para consolidar uma parceria pela sustentabilidade.<\/span><\/p>\n

Elas se encontraram no Coke Studio \u2014 estrutura de 180m\u00b2 e 10 metros de altura, montada no festival de m\u00fasica mantida com 100% de energia limpa. Isso foi poss\u00edvel por meio da combina\u00e7\u00e3o de tecnologias energ\u00e9ticas de \u00faltima gera\u00e7\u00e3o, denominada Green Power One.<\/span><\/p>\n

Elas apresentaram o sistema inovador de distribui\u00e7\u00e3o de energia limpa, combinando o fornecimento de eletricidade com Certifica\u00e7\u00e3o I-REC (International Renewable Energy Certificate), um gerador movido a 100% biodiesel e o armazenamento de energia em bateria de l\u00edtio 250 kV, solu\u00e7\u00e3o poucas vezes utilizada no Brasil.<\/span><\/p>\n

\"\"<\/p>\n

Cooperativas da ANCAT far\u00e3o a gest\u00e3o dos materiais descartados pelo p\u00fablico e a Coca-Cola comprar\u00e1 os res\u00edduos coletados durante evento. \u201cNosso compromisso com a agenda ESG inclui investir em novas solu\u00e7\u00f5es tecnol\u00f3gicas e em democratizar o tema para o consumidor. Vamos promover pr\u00e1ticas cada vez mais sustent\u00e1veis em grandes eventos e ampliar a consci\u00eancia socioambiental do p\u00fablico\u201d, frisou Luciana .<\/p>\n

Roberta Medina refor\u00e7ou que o Rock in Rio \u00e9 exemplo de evento em converg\u00eancia com o protocolo de Sustentabilidade. \u201cO meio ambiente \u00e9 um dos nossos eixos estruturantes, nosso e das empresas que nos apoiam; como nossas a\u00e7\u00f5es para o combate \u00e0 fome e a gera\u00e7\u00e3o de empregos para jovens de comunidades carentes.\u201d<\/span><\/p>\n

\"\"<\/p>\n

Descarboniza\u00e7\u00e3o\u00a0<\/strong><\/span><\/p>\n

O\u00a0<\/span>espa\u00e7o foi montado em parceria com a Neonergia, empresa que opera em Bras\u00edlia, entre outras capitais. \u201cN\u00e3o h\u00e1 outro caminho: a descarboniza\u00e7\u00e3o \u00e9 imprescind\u00edvel para a sustentabilidade do nosso planeta, temos de alcan\u00e7ar emiss\u00f5es zero at\u00e9 2050 para limitar o aumento da temperatura em at\u00e9 2 graus cent\u00edgrados acima dos n\u00edveis pr\u00e9-industriais. Como uma empresa verde, temos a m\u00fasica como um de nossos vetores de comunica\u00e7\u00e3o com a sociedade e por seu enorme poder transformador, especialmente, junto ao p\u00fablico jovem\u201d, destacou\u00a0<\/span>Hugo Nunes, diretor de Neg\u00f3cios Liberalizados da Neoenergia.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Festival de m\u00fasica re\u00fane grandes marcas com agenda de responsabilidade ambiental e social\u00a0 Por Samanta Sallum\u00a0 Rio de Janeiro – A presidente da Coca-Cola Brasil e Cone Sul, Luciana Batista, e a CEO do Rock in Rio, Roberta Medina, est\u00e3o entre\u00a0500 Pessoas Mais Influentes da Am\u00e9rica Latina, lista divulgada na\u00a0ter\u00e7a-feira, pela Bloomberg, que re\u00fane lideran\u00e7as de diferentes segmentos da economia, […]<\/p>\n","protected":false},"author":125,"featured_media":17298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2470,2469,2363,2466,2335,276,2300,130,2464,2467,1580,180,517,1433,2465,1849,2468,1518,326],"class_list":["post-17294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-capital-s-a","tag-agendaesg","tag-bloomberg","tag-coca-cola","tag-conesul","tag-descarboranizacao","tag-economia","tag-energialimpa","tag-festival","tag-greenpower","tag-lucianabatista","tag-mercado","tag-musica","tag-negocios","tag-neoenergia","tag-responsabilidadeambiental","tag-responsabilidadesocial","tag-robertamedina","tag-rockinrio","tag-sustentabilidade"],"yoast_head":"\nUni\u00e3o de empresas pelo Green Power no Rock in Rio - 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