Antes da pandemia, a empres\u00e1ria Patr\u00edcia Muller tinha um produto regional. Mas, com as barreiras impostas pelo isolamento, teve de investir nas redes socias. E acabou, assim, conseguindo exportar para outros estados, como S\u00e3o Paulo e Rio de Janeiro. Tudo come\u00e7ou h\u00e1 6 anos, quando descobriu o gosto por cervejas artesanais e decidiu aprender a produzi-las com seu toque criativo.\u00a0A cerveja alem\u00e3 do tipo weissbeer foi a primeira a ser lan\u00e7ada e ganhou o nome da\u00a0Fazenda S\u00e3o Bento, propriedade da m\u00e3e que \u00e9 uma pousada, na Chapada dos Veadeiros. E foi ali onde instalou uma pequena f\u00e1brica.<\/p>\n
\u201cAs pessoas come\u00e7aram a voltar \u00e0 pousada por causa da cerveja, falando que era a melhor cerveja que j\u00e1 tinham tomado\u201d, conta.\u00a0A\u00a0demanda aumentou e, para atender aos pedidos, terceirizou a\u00a0produ\u00e7\u00e3o. Procurou uma f\u00e1brica que apoiava produtores de cervejas artesanais. Al\u00e9m disso, fez diversos cursos, como o de sommelier de cervejas do Science of Beer Institute, em Santa Catarina. Patr\u00edcia foi descobrindo o universo das cervejas belgas e inglesas.<\/p>\n
Em 2019, foi lan\u00e7ada a \u201cCarolina Kd Vc?\u201d, uma session ipa com mangaba, em homenagem \u00e0 filha mais velha. A pandemia trouxe desafios. E Patr\u00edcia decidiu investir nas redes sociais. \u201cNem site eu tinha.\u201d Mas foi durante a Semana de Transforma\u00e7\u00e3o Digital do Sebrae, em abril, que despertou para as novas oportunidades.<\/p>\n
\u201cEu\u00a0cresci muito como empres\u00e1ria, como profissional. Tive que reinventar tudo\u201d, afirma.<\/p><\/blockquote>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Antes da pandemia, a empres\u00e1ria Patr\u00edcia Muller tinha um produto regional. Mas, com as barreiras impostas pelo isolamento, teve de investir nas redes socias. E acabou, assim, conseguindo exportar para outros estados, como S\u00e3o Paulo e Rio de Janeiro. Tudo come\u00e7ou h\u00e1 6 anos, quando descobriu o gosto por cervejas artesanais e decidiu aprender a produzi-las com seu toque criativo.\u00a0A […]<\/p>\n","protected":false},"author":125,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coluna-capital-s-a"],"yoast_head":"\n
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