{"id":3522,"date":"2021-05-26T16:33:25","date_gmt":"2021-05-26T19:33:25","guid":{"rendered":"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/?p=3522"},"modified":"2021-05-26T16:33:25","modified_gmt":"2021-05-26T19:33:25","slug":"amor-e-paixao-para-aquecer-as-vendas","status":"publish","type":"post","link":"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/2021\/05\/26\/amor-e-paixao-para-aquecer-as-vendas\/","title":{"rendered":"Amor e paix\u00e3o para aquecer as vendas"},"content":{"rendered":"<p><span class=\"s7\"><span class=\"bumpedFont15\">Por Samanta Sallum\u00a0<\/span><\/span><\/p>\n<p><span class=\"s6\"><span class=\"bumpedFont15\">O Dia dos Namorados \u00e9 celebrado no Brasil em 12 de junho desde 1949. A data ajudou a aquecer o mercado nesse m\u00eas, considerado fraco em vendas. No Brasil, \u00e9 a terceira celebra\u00e7\u00e3o de mais movimento no com\u00e9rcio, atr\u00e1s apenas do Dia das M\u00e3es e do Natal. Pesquisa do Instituto Fecom\u00e9rcio DF aponta as expectativas de consumo. Dos entrevistados, 55,36% v\u00e3o presentear. O valor m\u00e9dio da compra ser\u00e1 de R$ 114,45.<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"><b>Os rom\u00e2nticos<\/b><\/span><\/span><span class=\"s5\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">Homens aparecem na pesquisa <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">como <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">mais rom\u00e2nticos. Eles v\u00e3o presentear mais do que as mulheres. A parcela do segmento masculino que <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">ir\u00e1<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">\u00e0s compras \u00e9 maior (60,76%) que a feminina (47,56%). E, desta vez, a maioria dos entrevistados optar\u00e1 por pagamento \u00e0 vista (33%). O cart\u00e3o de cr\u00e9dito vem em segundo lugar (30%).<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"><b>Dificuldade financeira<\/b><\/span><\/span><span class=\"s5\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">Em 2018, ano em que a \u00faltima pesquisa do Dia dos Namorados foi realizada pelo Instituto Fecom\u00e9rcio DF, registrou-se <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">a <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">m\u00e9dia de R$ 267,81, ou seja, houve, neste ano, varia\u00e7\u00e3o real de -62,71%, considerando a infla\u00e7\u00e3o do per\u00edodo. A dificuldade financeira enfrentada neste per\u00edodo de pandemia \u00e9 a principal justificativa apontada pelos entrevistados para gastos menores <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">em 2021.<\/span><\/span><\/p>\n<p><span class=\"s4\"><span class=\"bumpedFont15\"><b>Dia e hor\u00e1rio<\/b><\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">O dia indicado como preferido para comprar foi o s\u00e1bado (37,01%), e o hor\u00e1rio preferido<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">o turno da tarde (42,79%). Os produtos mais escolhidos para presentear s\u00e3o: Roupas\/Acess\u00f3rios (29,12%); Cal\u00e7ados\/Acess\u00f3rios (19,12%), Caf\u00e9 da Manh\u00e3 (15,61%) e Cosm\u00e9ticos\/Perfumes (15,61%).<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><b><span class=\"s4\"><span class=\"bumpedFont15\">Recuperar<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">-se dos<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> preju\u00edzos<\/span><\/span><\/b><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s7\"><span class=\"bumpedFont15\"><br \/>\n<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">\u201cComo o Dia dos Namorados vai cair no s\u00e1bado, o que esperamos \u00e9 que do dia 10 at\u00e9 12 tenhamos um aquecimento muito grande de vendas e que o com\u00e9rcio possa <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">se <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">recuperar um pouquinho <\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">d<\/span><\/span><span class=\"s6\"><span class=\"bumpedFont15\">os preju\u00edzos acumulados no \u00faltimo ano por causa da pandemia. Pretendemos, com as nossas pesquisas, dar suporte aos comerciantes para o planejamento de gest\u00e3o\u201d, destaca o presidente da Fecom\u00e9rcio no DF, Jos\u00e9 Aparecido.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Samanta Sallum\u00a0 O Dia dos Namorados \u00e9 celebrado no Brasil em 12 de junho desde 1949. A data ajudou a aquecer o mercado nesse m\u00eas, considerado fraco em vendas. No Brasil, \u00e9 a terceira celebra\u00e7\u00e3o de mais movimento no com\u00e9rcio, atr\u00e1s apenas do Dia das M\u00e3es e do Natal. Pesquisa do Instituto Fecom\u00e9rcio DF aponta as expectativas de consumo. [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3522","post","type-post","status-publish","format-standard","hentry","category-coluna-capital-s-a"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amor e paix\u00e3o para aquecer as vendas - Capital S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs2.correiobraziliense.com.br\/capital-sa\/2021\/05\/26\/amor-e-paixao-para-aquecer-as-vendas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amor e paix\u00e3o para aquecer as vendas - Capital S\/A\" \/>\n<meta property=\"og:description\" content=\"Por Samanta Sallum\u00a0 O Dia dos Namorados \u00e9 celebrado no Brasil em 12 de junho desde 1949. A data ajudou a aquecer o mercado nesse m\u00eas, considerado fraco em vendas. No Brasil, \u00e9 a terceira celebra\u00e7\u00e3o de mais movimento no com\u00e9rcio, atr\u00e1s apenas do Dia das M\u00e3es e do Natal. Pesquisa do Instituto Fecom\u00e9rcio DF aponta as expectativas de consumo. 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